Russell Products was founded in 1952 by Russell Dale Rice to provide metal plating services to Cleveland, Ohio manufacturers. Russell operated the company until 1973 when he sold it to Phil Rountree and Robert Evans.

Phil and Bob expanded operations into Akron Ohio by opening Akron Anodizing and DeValera in 1982 and 1984 respectively, and purchasing Falholt Inc., a custom coating shop in 1985. The largest shop was started in 1988, in the old Renner brewery located on North Forge Street focusing on high production jobs in the automotive industry.

In 2013, three long time employees purchased the company from Bob and continue to grow the company sales by being focused on customer service and quality work.

Our Mission

We are dedicated to being a vital part of the success of our customer by improving the efficiency and effectiveness of their product, and providing them the fastest turnaround and quality they expect.

We take pride in our work and encourage a culture of teamwork among our associates, customers and suppliers. We believe our greatest asset is our highly skilled employees, and we are committed to providing them with a stable and safe work environment.

We encourage respect, trust and communication between our teams for improving our effectiveness, and we give them the same concern, respect, and loyalty that they are expected to extend to our customers.

Company Beliefs

We can grow faster than the market—profitably and using capital efficiently.

We will achieve service excellence

We are committed to our customer’s success

We are all accountable and committed to our roles in the company

We know that teamwork is key to our success

We believe in doing it right the first time

Core Values

  • Accountability
  • Integrity
  • Teamwork
  • Continuous Improvement
  • Communication
We Believe in Doing it Right the First Time!